Equals operator does strict matching of Url interecepted by Chrome with the Url given in rule.
Please note that when you open www.example.com, url intercepted is www.example.com/. Note a trailing '/' slash at the end of Url. So a rule with Equals operator and Url as www.example.com does not match www.example.com/. So consider adding Slash ('/') at the end of url in your rule. You can alternatively create two pairs in the same rule as well.
Url in Rule: http://www.google.com Intercepted Url: http://www.google.com/ Result: false (Observe trailing slash)
Contains operator does a substring search of string provided in rule inside the Url intercepted by Chrome.
String in Rule: yahoo Intercepted Url: https://www.yahoo.com/ Result: true
String in Rule: com?a=1 Intercepted Url: https://www.got.com?a=2 Result: false
Regex Match Operator
Regex Match Operator matches a given Regex with the Url intercepted by chrome. You can also use the values of group expressions in your destination Urls.
Url Matches /(.+)\.google/ig Destination https://$1.google.com
In this case, above regex will be matched with interecepted Url. If regex is matched then $1 will be replaced in the destination Url and redirect happens to destination url.
Wildcard Match Operator
Wildcard match operator matches expression with the Url interecepted by chrome. We only support asterisk (*) as wildcard operator. * can match 0 or more characters in intercepted url. Please note that in wildcard match, complete url is matched with given expression and *’s can be replaced with respective values in destination Url.
Expression: *://*.yahoo.com Url: http://cricket.yahoo.com Result: $1 = http, $2 = cricket
Expression: *yahoo Url: http://www.yahoo.com Result: Does not match. Note the trails does not match
Expression: *yahoo* Url: http://www.yahoo.com Result: $1 = http://www. $2=.com
Expression: http://*.yahoo.com Url: http://cricket.yahoo.com/ Result: Does not match (Observe the trailing slash in Url)